Client Briefing Form

The following form is designed to provide formal input into Gemba’s Brand Effectiveness Studies. Once submitted, this form will be used to help construct the survey to align with your brand’s objectives and research needs. If there are any questions or clarifications required, please reach out to the Gemba Insights Team at mediaeffectiveness@thegembagroup.com

Please complete all mandatory fields.

Client & Brand Details

Client full name:

Email:

Brand name:

Campaign/Sponsorship Details

Target Audience

Who is your campaign primarily aiming to reach (e.g. adults 18–34, parents, sports fans, regional audiences)?

Campaign/Sponsorship Context

Briefly describe the campaign or sponsorship. Please include whether it’s spots & dots, integrated content, or other activity types.

Partnership Context

Why did you choose to partner with Nine?

What factors influenced your decision to partner with specific shows or media assets (e.g. MAFS, The Today Show)?

Please describe why you believe the partnership will be beneficial.

Research Objectives

Key Questions (up to three)

Please list up to three questions this study should answer (e.g. “Did sponsorship improve brand consideration?”)

Are there any other questions or metrics you’d like us to include? (optional)

If there’s something specific you want to explore beyond the standard questions, please let us know.

Brand Perceptions & Campaign Messages

Brand Perceptions to Measure (up to three)

Choose three words or attributes you’d like us to track (e.g. trusted, innovative, good value).

Campaign Messages to Measure (up to three)

List up to three messages your campaign is aiming to communicate. (It’s fine to provide fewer if your campaign has a tighter focus).

Campaign Outcome

What outcomes are you hoping to achieve through this campaign or sponsorship?

For example, build brand awareness, drive consideration or purchase intent, generate leads, educate your audience, or prompt actions like following on social or visiting your website.

Action Intent

This helps us understand the behaviours your campaign is designed to drive (e.g. visit the website, sign up to a newsletter, follow the brand on social media, share content, make a purchase, attend an event).

Please list all actions below (up to eight)

Competitors

Competitors to Benchmark Against (up to four)

Please list up to four competitor brands you’d like measured for comparison.

Thank you for completing this briefing form – your input helps us ensure the study is tailored to your brand’s objectives

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